About Kat Irwin Design

We shouldn’t have
to burnout to make positive change.

If you’re determined to make an impact with your business without working yourself to death, I’m here to help create a website that drives results.

After 10+ years as a designer, I know that:

There are 3 ingredients to building a sustainable brand

1

Leading with your values

Having a powerful tool that works as hard as you do right now, means that you won’t have to anymore.

2

Prioritising user experience

Whether it’s your website, branding, or social media - make it easy for your customers to find and connect with you.

3

Finding your community

It takes a village to make change. And entrepreneurship is just much easier with a team of supporters whose on your mission.

Now is the time to do
business differently...

We're told we need to hustle to make change. Working weekends, feeling burnout, or pushing through in toxic environments. All in the pursuit of making an impact. But changing the world starts with the decision to do things differently.

And for me it all started with a nudist in a cafe…

My Story - The TLDR

2013

Studied Industrial Design in Italy, excited for a career designing furniture.

2017

Started freelancing on the side - mostly mobile apps for fintech.

2021

Decided to go all in on web design, helping small businesses grow.

2014

Moved to London to find work. Met a nudist. Became a UX Designer instead.

2020

Got inspired by the wave of new businesses during the pandemic.

2025

Niched down to Food & Impact Businesses that are shaping the future.

How I got here

It all started with a nudist in a cafe...

Fresh out of design school I moved to London hoping to get a job designing furniture. Instead I met the CEO of an app studio who gave me a UX job (no nudity required 😂). Working for a tiny business with corporate clients meant I had to learn a lot and fast - design, marketing, client management, etc.

It was the perfect job. Until it wasn’t...

I found myself asking "Is this it?"

A few years in, I began to feel drained. It was an amazing opportunity but something was missing. I spent all week waiting for Friday, then I'd party all weekend and dread Monday mornings. I knew it wasn’t the life I wanted. So I started freelancing on the side.

Something clicked
& I found my purpose

Stuck in my tiny apartment in Berlin during the pandemic, I watched so many women on social media launching businesses. Taking a risk, stepping out of their comfort zone and doing it with purpose. It gave me goosebumps. I knew I had to be part of that change, and web design was the way.

More about Design Services

“"I’m excited about future projects with Kat!"”

I have had the pleasure of collaborating with and knowing Kat for quite some time and love working with her. She always has a unique and thoughtful perspective during our work, always brings attention to essential details and has a very structured and methodical approach. Our collaborations work well because we speak the same languages of UX and focus on strategy rather than only aesthetic design. I am very excited about future projects with Kat!

Why Food & Impact Brands?

Because food is more than sustenance. It’s emotional, cultural, personal and from a branding perspective - fascinating. Whether you're creating food, trying to reduce waste or building an impact business, let's talk - I’d love to help bring your vision to life.

Book a discovery call

But I'm not all business...

Behind the designs I'm just a human trying to do the best with this life we've been given. And it's been a pretty good so far:

I was born in Dubai & I’ve lived in around 10 countries

I love swimming and I'm so happy Berlin has so many lakes

I enjoy mornings on my balcony with an ice coffee & my cats

Let's make your impact

Check out my services: